About

Disruptive DNA

We’re back... by demand.

Our limited summer collaboration with Routes Run Club, A Cold Front, sold out faster than we expected. The response was real, and now, due to the hype, we’re bringing it back for the winter. Same DNA, colder energy.

Built for those who don’t fold in the cold.

"Disruptive DNA" can refer to the fundamental building blocks of an organisation or concept, particularly when those building blocks are radically different from what is already established. In Business context, "Disruptive DNA" often implies the need for individuals to develop specific skills and mindset to innovate and drive change.

Founded in late 2023, Disruptive DNA has been an idea carefully crafted and experimented on, before finally being formed into reality - a dream of two clothing enthusiasts, and lifelong friends teaming up to disrupt the industry, bringing a refreshing take on high quality clothing and materials, blended with fine graphic art and unique visuals. We come with a message:

“The garments are a reflection of what we stand for as a unit - identity, creativity, disruption, and escaping the cycle. Are you not tired of the same old thing too? Its not just another cheap quality brand, it’s actually a lifestyle. It’s about change and success, encouraging people to launch there own dreams. I wanted to create something that blends the luxury lifestyle of having the money to provide freedom that you see glamorised on social media, mixed in with a new take on designer clothing. Our goal is to disrupt the industry, and I pray others do the same. After all, disruption is in our DNA.”

~ Charlie Dodson, Creative Director of Disruptive DNA.